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discussion Addresses, phone numbers, and contacts now converted to links in Gmail and Inbox to save users time

Gmail users often exchange information like addresses and phone numbers with each other to set up meetings, introduce colleagues, and plan events. Precious time can be lost by having to copy and paste this information from an email into other apps and websites, so we wanted to provide a better way to perform these tasks that also saves time. That’s why starting today, Gmail and Inbox by Gmail on Android, iOS, and the web will begin converting text to interactive hyperlinks whenever they detect phone [...] [more]
googleblog.com    Design

discussion Attribution: Powering ads and analytics innovations with machine learning

Today, we're announcing Google Attribution, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost. [...] [more]
googleblog.com    Multichannel, Tool

tactics Announcing Guetzli: A New Open Source JPEG Encoder

We’re excited to announce Guetzli, a new open source algorithm that creates high quality JPEG images with file sizes 35% smaller than currently available methods, enabling webmasters (and email marketers) to create webpages that can load faster and use even less data. [...] [more]
googleblog.com    Tool

antispam Understanding differences between corporate and consumer Gmail threats

Every minute, we prevent over 10 million unsafe or unwanted emails from reaching Gmail users and threatening them with malicious attachments that infect a user’s machine if opened, phishing messages asking for banking or account details, and omnipresent spam. A cornerstone of our defense is understanding the pulse of the email threat landscape. This awareness helps us to anticipate and react faster to emerging attacks. Today at RSA, we are sharing key insights about the diversity of threats to [...] [more]
googleblog.com    Spam, Deliverability

tactics Better emails, tailored to all your devices

Starting later this month, Gmail and Inbox by Gmail will support emails created with responsive design, meaning their content adapts to fit screens of all sizes. Text, links, and even buttons will enlarge to make reading and tapping easier on a smaller screen. If you’re on desktop, you’ll also see improvements, since emails designed for mobile can also adapt to fit larger screens. [...] [more]
googleblog.com    Design

discussion Inbox by Gmail: Evolving the inbox to save you time

What’s next? If you're a company that sends emails, and are excited about our Trello and GitHub updates and want to make your emails more useful, contact us here -- we are excited to work with more email senders directly over the coming months. This is just the beginning: The Gmail team will continue to improve the email experience so you can spend less time dealing with email and more time being productive. [...] [more]
googleblog.com    Design, Marketing

mobile Inbox by Gmail: keep track of events, newsletters and links

Life can get really busy. Inboxes too. Just think about everything inside your own inbox, from personal messages and trip itineraries to promotional offers and yes, even bills. It's all (mostly) important, but it can be overwhelming to stay on top of everything. And sometimes, you might miss something really important amidst all the rest. Starting today, you'll discover three new experiences in Inbox—streamlined events, glanceable newsletters and saved links—that help you better keep track of things [...] [more]
googleblog.com    Mobile
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