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strategy Email Deliverability: Guide for Modern Marketers [PDF]

If you don’t pay attention to segmentation, dynamic content, and engagement, you will find a majority of your emails ending up in bulk or spam folders. Understanding global differences from country to country is also integral to success. In this guide, we cover: Best practices, ISP landscape, international regulations, proven strategies, common pitfalls, and much more. [...] [more] 
eloqua.com    Deliverability

discussion The Future of Modern Marketing: 2016 [PDF]

Read on to see how global marketing experts view the upcoming year in Modern Marketing. Are you seeing these same trends or do you have your own predictions? Let us know on Twitter using #MMInsights. Many of these same global marketing experts have also provided their thoughts on what Modern Marketing looked like in 2015. [...] [more] 
eloqua.com    Trend

strategy Turning 2014's Holiday Trends into 2015 Revenue [PDF]

Forget about reindeer games, this is serious business. That’s why we partnered with Edison Research in 2014 on a groundbreaking study where we learned not only what consumers said they would do but also what they actually did regarding their holiday spending and the behavior behind their decisions. Findings include: [...] [more] 
eloqua.com    Event

strategy Marketing Automation Simplified - The Small Guide to Big Ideas [PDF]

It’s doesn’t have to be complicated. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. [...] [more] 
eloqua.com    Automation

discussion The Christmas Scorecard [PDF]

Herzlich willkommen! Wir freuen uns, Ihnen heute unsere erste Weihnachts- Scorecard im Bereich E-Mail-Marketing präsentieren zu können. Sie gibt Aufschluss darüber, wie effektiv die E-Mail-Marketing-Kampagnen von führenden deutschen Lebensmittel-Einzelhändlern in der Weihnachtszeit waren, also im Zeitraum November bis Dezember 2014 [...] [more] 
eloqua.com    Gallery

strategy Der Grande Guide Lead Nurturing [PDF]

5 Schritte mehr Leads zu konvertieren Nur was ist Lead Nurturing? Danach gefragt, würden Ihre Marketing- und Vertriebsabteilung einen gemeinsamen Nenner finden? Dieser Guide kann Sie dabei unterstützen, dass alle die Nurturing Do’s für sich entdecken. Lesen Sie, wie Sie Ihre Interessenten erfolgreich zum Verkauf begleiten können. Das alles ist mit der modernsten Marketing Technologie zur Analyse, Berichterstattung und automatisierten Aktionen und Reaktionen möglich. Lesen Sie jetzt den Guide. [...] [more] 
eloqua.com    Automation, B2B

strategy Marketing Automation ganz einfach [PDF]

Lassen Sie das Rätselraten um Marketing Automation Technologie Das muss nicht kompliziert sein. Immer mehr Marketer implementieren Marketing Automation, um den Nutzen ihrer Daten zu maximieren, ihre Interaktionen zu verbessern und effektiv ihre Effektivität zu messen. Währen Automationstechnologie Unternehmen auch dabei hilft verantwortungsvoll und mehr datenbasiert zu agieren, kann es doch eine Herausforderung sein zu verstehen, das Beste aus der Funktionalität herauszuholen. [...] [more] 
eloqua.com    Automation

strategy Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. [...] [more]
eloqua.com    Segmentation

strategy How to Nurture and Score Based on The Buyer Perspective

Editor’s Note: Today’s blog post comes courtesy of Tony Zambito, a leading authority on buyer personas. In 2002, Tony established the first-ever buyer persona development methodology designed specifically for B2B Marketing and Sales. Over the past dozen years, Tony has conducted hundreds [...] [more]
eloqua.com    B2B, Segmentation

stats The impact of Gmail Tabs on Email

Since Gmail rolled out new inbox tabs, there has been lots of buzz in the market concerning the potential impact on marketing campaigns. It’s been about three months since Gmail announced the launch of the inbox tabs, so we decided to look at the total number of email opens per email sent to the gmail.com domain to see if there has been any change in the weeks leading up to and after the launch. The short answer is: There has been no significant impact to date. [...] [more]
eloqua.com    Trend

 strategy Marketing Automation Simplified [PDF]

The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: * Data and targeting, * Email marketing, * Lead nurturing, * Lead scoring, * Content marketing, * Sales enablement. [more] 
eloqua.com    Automation, B2B

strategy The Grande Guide To Lead Scoring [PDF]

Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. [...] [more]
eloqua.com    B2B, Segmentation

social Twitter Lead Generation Cards and Marketing Automation

Twitter recently announced an addition to its suite of Twitter Cards called Lead Generation Cards. Twitter cards are the ubiquitous additional information that often shows up under a tweet. Lead Generation cards allow for Lead Generation activities to happen directly [...] [more]
eloqua.com    Listbuilding, Social

stats How Modern Marketers Stack Up in Database Spring Cleaning [CHART]

The other day I was looking at my to-do list and saw that it’s time for spring-cleaning, which triggered the thought of how important it is to keep a clean contact database. Considering my family’s recent move into a bigger house last year, I’m wondering if spring-cleaning will be more challenging. Our neighbors keep their house looking like it’s ready for a designer magazine photo shoot, so naturally, my competitive nature got the better of me, and I wondered how we might stack up against them. With [...] [more]
eloqua.com    Listhygiene, Study

stats Managing Email Deliverability With Automation

When is email deliverability like a fine wine? When it gets better with age. Previously, I have looked at deliverability rates by region, and conversion metrics by industry. So, this week, I decided to have a look at deliverability rates by [...] [more]
eloqua.com    Spam, Deliverability
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