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discussion 4 Ways the Email Newsletter Is Making News Better

From Facebook’s Macedonian Fake News Factory to Google returning false election results, fake news was a major story of the 2016 election. Anyone who’s ever received a chain email will tell you fake news is nothing new; it’s just spreading faster than ever (maybe even faster than the disease you’ll get if you don’t forward this to 10 coworkers). Regardless of the broader effects of fake news, everyone agrees it’s harder to get to the real stuff when you have to sift through twelve million links to [...] [more]
convinceandconvert.com    Marketing

discussion The Biggest Disruptors to the Future of Email Marketing

Email marketing has changed significantly over the past several years—driven by migration of email reading to mobile devices, the debut of email on wearables like the Apple Watch, and broad adoption of engagement-based email filtering by inbox providers. Given all of these changes, we were curious what the next several years had in store, so we asked 20 experts: “How will email marketing and the subscriber experience change by the year 2020?” [...] [more]
convinceandconvert.com    Trend

discussion Why the Rebirth of Email Is Coming in 2016

Email marketing was ignored, under-resourced, and declared uncool and dead during the rise of social media. Now that leased media is morphing into paid media, and paid media is morphing into blocked media, brands are returning to permission-based email marketing to find that it has new synergies, powerful new capabilities, broader integration, and fresh blood. [...] [more]
convinceandconvert.com    Trend

discussion How Emails Are Evolving into Mailable Microsites

The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox. [...] [more]
convinceandconvert.com    Trend

tactics How to Make Sure Your Emails Land in Gmail's Primary Inbox

It’s amazing how fads come in go when it comes to methods in bringing in traffic to your site. With social media at it’s peak, the hype has gone wild about how social media determines traffic now days. But you’re smarter than that, and we know where it’s truly at, and that’s your email list. The money is in the list. [...] [more]
convinceandconvert.com    Copywriting, Design

discussion How Mobile, Content, Influence and Culture are Changing Marketing Forever

Jeff Rohrs of ExactTarget – The Power of Brand, Ann Handley of MarketingProfs – The Power of Storytelling, Marcus Sheridan of The Sales Lion – The Power of Information, Eric Boggs of Argyle Social – The Power of Listening, Amber Naslund of SideraWorks – The Power of Culture [...] [more]
convinceandconvert.com    Social, Trend
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