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discussion Email Newsletter Lookbook [PDF]

To help inspire you to make the best email newsletter for your company possible, we’ve compiled some of our absolute favorite email newsletters. They are all fabulous for different reasons -- some have exceptional design, some have exceptional copy, some have exceptional calls-to-action ... but all are exceptional at solving for their subscribers’ needs. Check ‘em out! [...] [more] 
hubspot.net    Gallery

 tactics "Can I email" - support tables for HTML and CSS in emails

I am really happy and pleased to announce that with the help of my colleagues and members of the email geeks community, we’re officially launching caniemail.com. So far, we have more than 50 HTML and CSS features tested across 25 emails clients. And we’ve got a lot more coming up in the following weeks and months. We’re also delighted to present the Email Client Support Scoreboard. For the first time in history, we provide an objective ranking of email [...] [more]
caniemail.com    Design

tactics Measuring Incrementality For Emails at Netflix [VID]

Chris Beaumont, a Data Scientist at Netflix, recently gave a talk at the SF Growth Engineering Meetup on a novel new approach Netflix took to continuously measure and understanding the incremental impact different emails had on subscriber growth. [...] [more]
jwegan.com    Test

 strategy Smart Send Time: How our data science team developed our automated send time optimization feature

The journey of how we worked alongside 35 of our brands as developed Smart Send Time. We’ll show how and why it works and why it outperforms standard personalization techniques. Key findings: Sending email at different times of the day leads to different open rates; Using historical sent/opened data to make either list wide or personalized predictions does not provide substantial lift. Why? Missing data — Most companies have never tested an afternoon or evening send time, so we can’t make any [...] [more]
klaviyo.tech    Intelligence, Sendtime

strategy How we revived our email marketing and increased inbox placement from 45% to 97%

Few years ago, I was facing issues with our email marketing. Most of our emails were landing into spam. Our inbox placement was just 45%. To fix things, I turned to online posts / studies by people [...] [more]
medium.com    Deliverability

stats What’s the best time to send email? We analyzed billions of email opens to find out.

We analyzed billions of email opens by time of day and found that the results are heavily impacted by geolocation and device usage. [...] [more]
litmus.com    Study, Sendtime

discussion Think Like An Email Geek at Smashing Conf 2019 [VID]

I recorded myself while rehearsing my talk for Smashing Conf 2019. It's not perfect and I might have stuttered more than once. Plus, my Macbook fans became crazy towards the end. But this way everyone can enjoy the talk while it's still hot. [...] [more]
youtube.com    Design

 tactics The Ultimate Guide to Bulleted Lists in HTML Email

You’re looking to include bulleted lists in your HTML emails? Here's how to code lists that work in all email clients—and follow accessibility guidelines.  [...] [more]
litmus.com    Design

stats Your Email Marketing Metrics Are Wrong (And How to Fix Them)

I’m here to tell you that your email marketing metrics (or KPIs) are wrong. Your email opens and clicks are probably inflated by 50% or more. In fact, we’re finding that email marketing key performance indicators (KPIs) are becoming increasingly more unreliable as time goes on, rather than less. However, not all is doom and gloom; there are solutions to help alleviate this issue with email reporting, giving you a better sense of the truth. But be ready for a wake-up call on how well your emails are [...] [more]
medium.com    Marketing

discussion 6 Ways that Subject Line Writing Has Changed

Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing, going from the oldest to the newest trend. [...] [more]
oracle.com    Subjectline

stats Email Marketing Benchmarks Report Q1-Q2 2019

What’s the average email open rate? How about a good click-through rate? And what are the average email marketing statistics in your industry? You’ll find the answers to these and other questions in the Email Marketing Benchmarks report. [...] [more]
getresponse.com    Study

discussion Using Animated GIFs In Email [GFX]

GIF (Graphics Interchange Format) is an extensively used file format for graphic images on the World Wide Web. Besides being an obvious standard for developing quality images on websites, it is used for adding quality images even in email. GIF is better than any other format if you want to add lossless, compressed animations in[...] [more]
emailmonks.com    Gallery

discussion How to Bring Your Gmail Promotion Annotations To Life

Google’s mission is to sift through the ocean of data out there and bubble up the most critical information so you can find it more easily. They do that in their search results and they increasingly do that in Gmail, whether it’s through Gmail Highlights, featuring the “Top Deals” in the Promotions tab, or through their latest feature, Email Annotations. [...] [more]
oracle.com    Subjectline, Design, Marketing

antispam DANE as Basis for Secure Data Transmission of Emails [PDF]

The protection of your customer data is not only of the highest priority for you, but also for the email service provider that is sending on your behalf. Article 33 of the European General Data Protection Regulation (GDPR) stipulates what happens in the case of abreach involving personal data: In this case, the data controller (here, the companydoing the marketing) must inform the data subjects (customers whose data has been breached) [...] [more] 
certified-senders.org    Marketing

discussion What all the stuff in email headers means—and how to sniff out spoofing

I pretty frequently get requests for help from someone who has been impersonated—or whose child has been impersonated—via email. Even when you know how to "view headers" or "view source" in your email client, the spew of diagnostic wharrgarbl can be pretty overwhelming if you don't know what you're looking at. Today, we're going to step through a real-world set of (anonymized) email headers and describe the process of figuring out what's what. [...] [more]
arstechnica.com    
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