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discussion Salesforce Makes Email Marketing Smarter with New Einstein AI Innovations

Today, at Salesforce Connections, we’re excited to announce new Einstein AI enhancements to Marketing Cloud that will empower brands to increase customer engagement with relevant and timely email marketing messages–an invaluable channel for marketers. The latest State of the Connected Customer report shows that 64 percent of customers prefer email communications over other digital channels such as mobile and social media. And for every $1 a company invests in email marketing, the return is $42. [...] [more]
salesforce.com    Intelligence, Trend

tactics Interactive Animation in HTML Email

Last month, Panic announced Playdate, an adorable handeld gaming system with a black and white screen. And a crank. Yup. I’ve been a pretty big fan of Panic for a long time now, from Coda to Steven [...] [more]
hteumeuleu.com    Design

discussion Dear Email Industry, We’ve Got a GDPR problem

The overwhelming majority of commercial email sent today contains tracking pixels and tracking links, these are used to uniquely identify individuals so that opens and clicks can be correctly attributed to them. This isn’t strictly a problem, the GDPR does not ban processing of personal data for tracking purposes, however email tracking frequently fails to meet a number of criteria necessary to be legal under the GDPR. We’re not collection consent to track user behaviour - That means we’re probably [...] [more]
jacquescorbytuech.com    Law

discussion Spam email: my UX culture shock in Japan

Below is just a small sampling of the promotion emails I receive every day. I’m 99% sure every company in Japan I’ve bought anything from, or even visited the website of, is now sending me a daily… [...] [more]
uxdesign.cc    Unsubscribe

discussion AMP for Email — Useful Information and Real Examples [GFX]

If the mail service doesn’t support AMP, the email will be displayed in the standard HTML5 format. This means that every subscriber will still receive your message regardless of which mail service they use. What Do You Need to Do to Send AMP Newsletters? At first, you should choose an ESP that supports AMP-powered emails. There are only 4 such providers so far: [...] [more]
esputnik.com    Gallery

discussion Top Designs for April [GFX]

Summer is here and the sales are hitting hard, as each bank holiday comes around inboxes swell with offers aplenty. Which retailers made there mark this month I hear you say? Stay tuned for the best of the month [...] [more]
emaildesignreview.com    Gallery

tactics Using AI Subject Line and Copywriting Tools Successfully

Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?” Companies like Persado, Phrasee, Touchstone, and others have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. [...] [more]
oracle.com    Subjectline, Tool

law data privacy, consent fatigue, and GDPR

GDPR celebrated its first anniversary this week with a flurry of new data privacy regulations on the way, including the California Consumer Privacy Act, called "GDPR-lite" or "California GDPR." One year later, the effectiveness of GDPR is debatable, company compliance is confusing and bureaucratic, and consumers are drowning in a tidal wave of privacy pop-up notices. As Laura Jehl a partner at law firm BakerHostetler put it, "I'm kind of a conscientious objector to the notice and consent model. It' [...] [more]
marketoonist.com    Law

tactics HTML Emails 101 For Web Developers

Email development and design is not easy, as email client suppliers have not been nearly as progressive as web browser suppliers are in implementing new standards. This article gives some insight [...] [more]
medium.com    Design

discussion Exploitive Email Bots Clicks Pretending to Be Engaged Subscribers

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses. The problem with these kinds of email click bots is that they create activity that inflates performance numbers and causes false positives that trigger automated campaigns and muddy targeting [...] [more]
oracle.com    Clickrate

stats 2019 State of Email - May 2019 Update [PDF]

Get a comprehensive look at the data, trends, and innovations that shape the email industry in 2019, and learn how they affect your email program. Now with up-to-date insights on AMP for Email, updates on GIF support in Outlook, and industry news from the first few months of 2019. [...] [more]
litmus.com    Study

stats The Ultimate Email Marketing Benchmarks (2019): By Day, Industry

Read the latest email marketing stats. We compiled email marketing benchmarks by industry, open rate, & by day based on data from over 30 billion emails! [...] [more]
campaignmonitor.com    Study

tactics Ask LB: Google Postmaster Tools doesn't like us. How can I fix it?

Recently I received the following question: Dear LB, Any tips on how to handle Google Postmaster Tools’ (GPT) bad ratings of our domain and IP? Regretfully, Worst IP Razzie Nominee Buckle up Razzie, because I got tips and tactics for days, but the hope is to order them such that identifying and resolving the problem[...] [more]
250ok.com    Deliverability

social Emailgeekscommunity.com

The community where email marketers, designers, and developers meet to talk shop. In addition to publishing our own summaries of what’s going on in email, we want to open the floor to you. Our community members have expressed an interest in reading short-form articles about general email industry topics, best practices, and case studies. They also want how-to guides for email marketing, development, and design techniques. [...] [more]
emailgeekscommunity.com    Marketing, Social

stats Email Marketing Benchmarks for 2019

Email marketing benchmarks provide you with valuable information about the health of your email sends. Learn more about email marketing benchmarks for 2019. [...] [more]
sailthru.com    Study
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