Email Benchmarks by Industry (2012) as reported by MailChimp

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Drag mouse to rotate the box. Use mouse wheel or middle button to zoom it. Use F11 to set browser to full screen. Hold CTRL and press + to increase canvas size. 0 marks average clicks&opens, unsubscribes, and bounces. The gray plane marks average click- and open rate and the average soft- and hard bounce rates. Compare to the stats from 2010.

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